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USGovXML.com Media Kit
USGovXML.com offers a unique advertising opportunity for marketers: It was the first site to offer a comprehensive list of web services and XML data sources provided by all branches of the United States government.
As the need for transparency in government operations increases, more and more government data will be exposed. Analysts and developers will need a single, authoritative source for information about government data. In such a rapidly changing IT environment where cloud computing will dominate, USGovXML will continue to play a vital role.
Audience
USGovXML was designed to appeal to knowledge workers and entrepreneurs. Visitors are from major corporations, federal, state and municipal governments, the military, financial and educational institutions. The primary audience for your ad will be data analysts, software developers, software architects, and business analysts; as well as students and researchers from the academic and business communities.
Although the subject matter at USGovXML is uniquely American, USGovXML has attracted many international visitors: 38+ countries and territories including India, United Kingdom, China, France, Italy, Canada, etc. The following chart shows the regions of the world that have sent visitors to USGovXML.com during a week in January, 2010.
Ad Opportunities
USGovXML includes 150+ pages of diverse content: content as diverse as the operations of the US government. These topics include but are not limited to: current weather observations, organizations and people excluded from doing business with the federal government, daily treasury bill rates, electronic filing of bankruptcy claims, clinical trials, social security number verification, satellite location data, etc., etc.
USGovXML also provides several applets that can be viewed by using a browser on a mobile phone; each applet providing additional advertising opportunities. The mobile applets were designed to appeal to a general audience and includes such functionality as: current weather conditions, weather forecasts, federal recreactional facilties, predictions of the next day's ultraviolet (UV) radiation levels, zip code lookup and postal address verification, product recalls, etc.
Ad Specs
USGovXML supports 6 ad sizes as per the following table:
| Ad Size
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Platform
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| 728 x 90 Leaderboard
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Web Browser
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| 120 x 600 Skyscraper
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Web Browser
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| 234x60 Half Leaderboard
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Web Browser
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| 125 x 125 Button
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Web Browser
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| 120 x 20 Small Image Banner
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Mobile Web Browser
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| 168 x 28 Medium Image Banner
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Mobile Web Browser
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Ad Placement
The following illustration shows the approximate positioning of ads on the page as they would appear in a web browser. The Content and XML Datasources Menu sections expand and contract depending on the information being displayed.
The following illustration shows the approximate placement of ads on the page as they would appear in a mobile web browser. Mobile Content expands and contracts depending on the information being displayed.
Ad Rates
USGovXML uses a Pay per Click (PPC) and Pay per Page View (PPV) pricing model. The price per click or page view varies depending on the ad size as well as the page on which the ad is being shown.
| Ad Size | Cost Range
Per Click | Cost Range
Per 1000 PageViews (CPM) |
| 728 x 90 Leaderboard | 0.00 - 1.09 | 0.00 - 8.62 |
| 120 x 600 Skyscraper | 0.00 - 1.20 | 0.00 - 9.50 |
| 234 x 60 Half Banner | 0.19 - 0.23 | 1.50 - 1.87 |
| 125 x 125 Button | 0.00 - 0.25 | 0.00 - 2.00 |
| 120 x 20 Small Image Banner (Mobile) | 1.90 - 2.05 | 15.00 - 16.00 |
| 168 x 28 Medium Image Banner (Mobile) | 1.90 - 2.05 | 15.00 - 16.00 |
Note: Prices subject to change. Prices in US$
Managing Your Advertising Budget
Our ad management software allows you to create advertising campaigns and to set monthly and lifetime budget limits for each of those campaigns. When these limits have been reached, your ads will automatically stop running. You can also set start and stop dates for each campaign.
Ad Content
USGovXML reserves the exclusive right to exclude profane, obscene, pornographic or objectionable content. Advertisers that submit such content will be banned from advertising on USGovXML.com.
Submission Instructions
Ads are uploaded to the site via the USGovXML Advertiser’s portal. In addition to being able to upload ads, the portal allows you to create accounts, campaigns and establish budgets for each campaign. The portal also provides detailed information about the effectiveness of your advertising campaign. Unbilled and lifetime charges that have been incurred are also displayed.
Before you can run any ads, you will have to register. Once you have successfully registered, you will be directed to a page that will provide detailed instructions for how to upload ads and create advertising campaigns.
The USGovXML advertising program is only available to US companies or non US companies with major operations in the US.
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© 2009, 2010 USGovXML. All rights reserved.
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